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IBOPE Zogby Poll: Voters Split on Whether Bain Capital Helps or Hurts Romney Presidency

Opinion Divided More Strongly Along Party Lines

UTICA, NY – Mitt Romney’s experience as a partner with a private equity investment firm is seen by 35% as a reason to believe he understands how to create jobs, but 38% instead say Romney’s work with Bain Capital puts him on the side of Wall Street investors who maximize profits in part by eliminating jobs, a new IBOPE Zogby survey finds.

Democrats and Republicans disagree on the question in nearly identical opposite numbers, with two-thirds of Republicans (62%) saying Romney’s experience with Bain would help make him a successful President, and two-thirds of Democrats (64%) saying his time at Bain is a detriment.

These results are from an IBOPE Zogby interactive poll conducted from January 10-12. The poll asked offered two statements characterizing Romney’s work with Bain Capital.

Which of these statements comes closest to your opinion about Mitt Romney’s experience as a partner in Bain Capital, a private equity investment firm?

Statement A: Romney’s investment experience at Bain Capital shows he knows how the private economy can create jobs, and this would help him be a successful President.

Statement B: Romney’s investment experience at Bain Capital puts him on the side of Wall Street and the big investors who maximize their profits in part by eliminating jobs.

Response

All Voters

Democrats

Republicans

Independents

Statement A

35%

11%

62%

35%

Statement B

38%

64%

9%

36%

Neither

14%

13%

13%

16%

Both

7%

6%

10%

6%

Not Sure

6%

6%

6%

7%

The agreement with Statement B increases with age, from 29% of 18-29 year-olds to 44% of seniors over 65.

IBOPE Zogby International conducted an online survey of 2,050 likely voters. The margin of error is +/- 2.2 percentage points. A sampling of IBOPE Zogby International's online panel, which is representative of the adult population of the U.S., was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population.

ABOUT IBOPE Zogby International

IBOPE Zogby International is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Zogby International works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Zogby International experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Zogby International was formed in January 2010 following the acquisition of Zogby International by IBOPE Inteligencia of Brazil, a subsidiary of IBOPE Group.

About IBOPE Group

IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 68 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.

For more information on IBOPE Group, please visit www.IBOPE.com.

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