IBOPE Zogby Poll: Two-Thirds Say Costa Concordia Accident Has No Impact on Likelihood to Take Cruise
80% Consider Cruise Liners Safe
UTICA, NY – The Costa Concordia accident off the Tuscan Island of Giglio is having little impact on whether US adults consider cruise liners to be safe or whether it would impact their decision to take a trip on a cruise liner, a new IBOPE Zogby survey finds.
The January 20-24 survey shows cruise liners are considered very (42%) or somewhat (38%) safe by a total of 80%, while 15% consider them unsafe (12% somewhat unsafe; 3% very unsafe).
Two-thirds (68%) say the Costa Concordia incident has no impact on how likely they are to take a trip on a cruise liner in the future, while 28% are less likely because of it (10% much less likely; 18% somewhat less likely).
IBOPE Zogby International conducted an online survey of 2,019 adults. The margin of error is +/- 2.2 percentage points. A sampling of IBOPE Zogby International's online panel, which is representative of the adult population of the U.S., was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population.
ABOUT IBOPE Zogby International
IBOPE Zogby International is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Zogby International works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Zogby International experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Zogby International was formed in January 2010 following the acquisition of Zogby International by IBOPE Inteligencia of Brazil, a subsidiary of IBOPE Group.
Please visit www.ibopezogby.com for more information on IBOPE Zogby International.
About IBOPE Group
IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 68 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.
For more information on IBOPE Group, please visit www.IBOPE.com.