Zogby offers a wealth of experience in providing top quality consultation to corporate clients, associations, media organizations, and many others—and is well versed in applying its expertise to the specific needs of non-profit organizations.

Zogby International has conducted market research to determine customer, employee or member satisfaction for numerous non-profit organizations as well as for financial and private business entities:

• Magazine company – conducted a survey to evaluate, assess and identify needs of subscribers to the publication.

• Healthcare provider - two-part study surveyed this Upstate New York hospital’s patients and its community neighborhoods. The objectives were to determine customer service issues, to obtain relevant data about desired operational improvements and enhancements, customer expectations and existing service levels. The study also defined useful performance measurements of service providers.
  

• Hospital - we conducted this survey in different phases and each phase had different objectives and methods. The phases consisted of internal surveys (face to face interviews with administration and professional staff, a survey of hospital staff, and employee focus groups), and external surveys (pre/post focus groups and a telephone survey of 400 adults in a targeted area). The objectives of this study were to obtain data essential to the development and implementation of the hospital’s strategic and marketing plans, to provide data useful to an advertising campaign, to collect benchmark data from both hospital staff and community residents on expectations, performance, image, and needs to allow both a review and recommendations for improvements and enhancements and to provide both quantitative and qualitative information for review, study, and periodic tracking.

• Steel manufacturing company - Zogby International conducted a telephone survey for a steel company of various manufacturers that purchase tool steel. With this study, our client wanted to measure respondents’ familiarity with and regard for tool steel manufacturers, evaluate the products and services to their customers, compare their products and services with other manufacturers, and rate the importance of specific product and service feature demands of customers.
  

• Electricity Company - conducted a study of adult Arab-Americans in the Detroit Metropolitan area to determine the level of satisfaction with customer service and the quality of electricity provided by the utility. This survey also helped them rate their current products and services.
  

• A Local Federal Credit Union – to create new marketing strategies and product plans; customer satisfaction surveys were conducted in the central New York region to determine levels of awareness, satisfaction with service and products, and to identify competition in the market.
  

• Elevator manufacturer - Zogby International conducted customer satisfaction research for a well-known manufacturer and installer of elevators and escalators. We interviewed customers who dealt with the company’s maintenance personnel. The client was striving to increase the level of satisfaction of their customers and wanted to determine what areas the customers were happy with and what areas needed improvement.
  

• Men’s Clothing Manufacturer - this well-known manufacturer of men’s clothing provided customer lists of retail stores to Zogby International. The objectives of the market survey were to collect baseline information from prime customers about perceptions of quality and service, to obtain data to allow a comparison of such perceptions among four distinct customer groups, to obtain information for planning purposes, and to provide the basis of a report to customer groups on the overall quality and service provided.
  

• A Contractors Association - Zogby International conducted a survey to determine how the companies that employ their membership viewed their constituency, and the effectiveness of their services. Our client was also looking for information to better understand how the industry uses the services of their contractor members, what services are relevant, and their level of performance.
  

• Bank - Zogby International conducted random interviews of 310 retail customers of this Upstate New York regional bank to measure the need and desire for the bank to provide a variety of insurance products for its customers, and their level of satisfaction with bank products currently offered.
  

• Association Members – conducted surveys of members to determine satisfaction with the union’s services as well as views on various issues of concern to teachers.
  

• Health Facility – conducted a community survey to determine levels of need, image of the health facility, access to information, and to utilize results in the creation of a marketing program.
  

• Healthcare Center – gathered benchmark data from community residents on expectations, performance, image, and needs and provided quantitative and qualitative information for review, study, and periodic tracking.
  

• Bank - we interviewed our client’s retail customers to determine the current level of customer satisfaction, to identify areas of concern, and need for improvement. The survey instrument was developed to serve as a benchmark for tracking service improvements over time, and customer satisfaction with the changes.
  

• Medical Group – conducted satisfaction surveys of referring providers including physicians, hospitals, ancillary health professionals, etc.
  

• Manufacturing Company - a selected sample of customers was interviewed by Zogby International to learn how customers viewed their products and service. The objectives of the survey were to develop baseline information regarding the level of customer service satisfaction, to establish an ongoing system of tracking changes and trends in attitude and satisfaction as they are affected by advertising, marketing, and market-sensitive forces, and to continuously survey each of the six markets in a cost-effective manner.
  

• Not-for-profit Living facility, resident for troubled youths – conducted community surveys to determine image and subsequently create a new marketing strategy.
  

• Agencies – needs assessment surveys and focus groups were conducted in several areas for agencies to provide information for future planning and marketing strategies.
  

• Telecommunication provider – conducted an awareness and satisfaction survey in eight upstate New York regions to determine not only awareness of cellular services, but to also determine levels of awareness of the industry and specific competitors.