Zogby International is by all accounts one of the leading polling and public opinion research firms in the United States today. A tradition of accuracy, timeliness, and reliability has brought ZI to the forefront of the polling industry and established it as a recognized source for the measurement of public opinion. Since 1984, the firm has been invariably ahead of the curve in identifying and documenting trends in "what people are really thinking."
Zogby offers a wealth of experience in providing top quality consultation to corporate clients, associations, media organizations, and many others - and is well versed in applying its expertise to the specific needs of non-profit organizations.
Zogby International has conducted market research to determine employee satisfaction for non-profit organizations as well as for financial and private business entities:
A Contractors Association - Zogby International conducted a survey to determine how companies that employ contractors viewed the constituency and effectiveness of their services. Our client was looking for information to better understand how the industry uses the services of their members, to ascertain which contracting services are relevant, and to receive feedback about contractors' performance levels.
Ethnic Magazine, Michigan - Zogby conducted a survey to evaluate, assess, and identify subscribers' needs.
Memorial Hospital - Zogby International conducted this survey in various stages, each having different objectives and methods. The phases consisted of internal surveys (face to face interviews with administration and professional staff, a survey of hospital staff, and employee focus groups), and external surveys (pre/post focus groups and a telephone survey of 400 adults in a targeted area). The objectives of this study were: to obtain data essential to the development and implementation of the hospital's strategic and marketing plans; to provide data useful for an advertising campaign; to collect benchmark data from both hospital staff and community residents on expectations, performance, image, and needs to allow both a review and recommendations for improvements and enhancements; and to provide both quantitative and qualitative information for review, study, and periodic tracking.
Indian Nation, Michigan - Zogby International conducted a survey among tribal employee members to better understand what role they play in the economy. The client's goal was to use the survey data in fighting for positive legislation guaranteeing the stability of the casino and resort.
Teachers Union Members - We conducted surveys of members to determine their satisfaction with union services and to establish views on various issues of concern to teachers.
Native American Casino & Resort - Zogby International conducted a mail-back survey among this client's employee base. The nation wanted to obtain information about the quality of working conditions for its employees by addressing issues such as salary, job opportunities, and available avenues for advancement.
