Our mission is to provide relevant ways of maximizing results and decreasing risks in our clients’ decision-making processes. In some circumstances, this means going beyond the provision of information and knowledge, and more actively supporting our clients as thought leaders and subject matter experts with a deep commitment to the success of our clients’ businesses.

Some of the areas where we can support clients on a consultancy basis include:

a)  Use and implementation of market knowledge and insights:

• Through our Creative Connections Program, we offer a variety of workshop methodologies designed to assist in internal problem solving, decision-making and action planning.
• We partner with other companies to develop reporting outputs using cutting edge technology that help internal stakeholders engage with findings and facilitate knowledge sharing.

b)  Engagement:

We offer both online and offline methodologies for building engagement between internal stakeholders and the customer/consumer, including:

• Offline: clients can tap into the creative resources of customers, colleagues and partners in groups/workshops where they have direct contact and interaction with their customers, with the support of a moderator.
• Online: clients can build dedicated, web-based communities of customers and/or prospects using our online platform for custom panels. The long term involvement that this approach facilitates can be particularly useful in driving innovation and new product development, using interactive qualitative tools such as crowd sourcing, online brainstorming/debating, bulletin boards, focus groups, blogs and diaries.

c) Training and education: 

IBOPE Educação, one of the three core businesses of the IBOPE Group, focuses exclusively on executive education; training professionals involved in strategic decision making. In terms of academic content, the program integrates current and exclusive information from the Group in order to maximize the potential of individuals to contribute to achieving results for their company.