Unlike other research firms, IBOPE Inteligência has a rich tradition of both creating and distributing content to generate media exposure for its clients. We regularly work directly with news organizations and understand the importance of timely research and analysis. This experience puts us in a unique position to help clients respond effectively and efficiently to the 24/7 news cycle.

IBOPE Inteligência’s Communications Department can:

• Serve as consultants to help create communications campaigns;
• Create media releases and other marketing materials;
• Distribute media releases and assist with media coverage; and
• Track distribution and coverage across all media platforms, including both traditional and new media.

IBOPE Inteligência’s internal NewsWire service has a broad reach across most industries. It has been used for political campaigns, by advocacy and non-profit groups, and by a range of marketing communication agencies and other private sector clients.